Bob Iger releases Disney’s 100-year anniversary Super Bowl ad EARLY

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Bob Iger releases Disney’s 100-year anniversary Super Bowl ad EARLY

Bob Igor has released Disney's 100-year anniversary Super Bowl advert early - sharing a complication thanking storytellers, cast members and the firm'

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Bob Igor has released Disney’s 100-year anniversary Super Bowl advert early – sharing a complication thanking storytellers, cast members and the firm’s fans.

The clip showcased some of its classic movies – including Peter Pan, The Lion King, and Mary Poppins – while thanking supporters for their dedication to the brand.

The CEO, who has recently announced he will be stepping down in two years over a battle with investors, wrote: ‘Today I want to share this video, which celebrates the Walt Disney Company’s 100 year milestone. 

‘We are enormously grateful to our storytellers, our cast members and our fans. Thank you and enjoy.’

It comes after billionaire investor Nelson Peltz waged a ‘Restore the Magic’ campaign for a seat on the Disney board after claiming that the company has wasted funds in the last several years battling a super woke reputation that is unappealing to families, in the process costing shareholders $120billion. 

Iger returned to the helm of Disney in November after a brief departure. But now he will be leaving the company after two years

Iger returned to the helm of Disney in November after a brief departure. But now he will be leaving the company after two years

Iger returned to the helm of Disney in November after a brief departure. But now he will be leaving the company after two years

Igor’s lighthearted video on Sunday pulled on the heartstrings. And alongside the world’s favorite movies, he included clips of young Disney fans dressed up in costume, meeting some of the brand’s most iconic characters in real life.

At the end of the emotion-filled video, words read: ‘You made this dream come true.’ 

Fans and Disney workers alike reacted to the sweet clip – thanking the beloved brand for making magic for the last century.

One person wrote: ‘Such a privilege to have worked for this incredible organization with the best storytellers and dreamers in the world – 100 years of creating magic.’

Another said: ‘Thank you Mr Iger, Walt, and the Disney company for 46 years of memories with my family and more to come! Huge part of my life!’

A third chimed in: ‘Bob, I’ve been a Disney fan for all my nearly 40 years of existence, & this is a beautiful commercial. And I thank you and everyone that works at my favorite company including the cast members at the parks for helping to make magic for so many for 100 years. Love ya Disney!!!’ 

The special 100-year clip was posted on social media ahead of the Super Bowl

The special 100-year clip was posted on social media ahead of the Super Bowl

The special 100-year clip was posted on social media ahead of the Super Bowl

The clip highlighted how important the brand has been to children across the world

The clip highlighted how important the brand has been to children across the world

The clip highlighted how important the brand has been to children across the world

And another said: ‘So proud to be a lifelong Disney fan. There have been ups and downs but I have always loved the house of mouse. Here’s hoping for more adventure and memories!’

It comes after activist investor billionaire Nelson Peltz declared his proxy fight was over with Disney after the entertainment giant revealed it would cut billions of dollars in costs along with 7,000 jobs.

Peltz, 80, owns 9.4 million Disney shares via his company Trian. They are valued at $900 million – a roughly 0.5% stake. 

Accompanying Peltz’s announcement was a statement from current CEO Bob Iger, 71, that he will step down in two years.

Nelson Peltz (left) with daughter Nicola Peltz (right). Peltz ended his proxy bid against Disney after the company agreed to billions of dollars in cost cutting measures

Nelson Peltz (left) with daughter Nicola Peltz (right). Peltz ended his proxy bid against Disney after the company agreed to billions of dollars in cost cutting measures

Nelson Peltz (left) with daughter Nicola Peltz (right). Peltz ended his proxy bid against Disney after the company agreed to billions of dollars in cost cutting measures 

The heartwarming clip showcased some of Disney's classic films - including Peter Pan, The Lion King, and Mary Poppins - while thanking fans across the world for their dedication to the brand over the last century

The heartwarming clip showcased some of Disney's classic films - including Peter Pan, The Lion King, and Mary Poppins - while thanking fans across the world for their dedication to the brand over the last century

The heartwarming clip showcased some of Disney’s classic films – including Peter Pan, The Lion King, and Mary Poppins – while thanking fans across the world for their dedication to the brand over the last century

At the end of the emotion-filled video, words read: 'You made this dream come true'

At the end of the emotion-filled video, words read: 'You made this dream come true'

At the end of the emotion-filled video, words read: ‘You made this dream come true’

Thursday morning, Peltz, 80, told CNBC’s ‘Squawk on the Street’ that ‘Disney plans to do everything we wanted them to do,’ calling the ending of his activist battle a ‘great win.’

‘We wish the very best to Bob [Iger], this management team and the board. We will be watching. We will be rooting,’ said Peltz, who runs Trian Fund Management.

Iger’s news was also delivered via CNBC. He told the outlet his plan is ‘to stay here for two years, that’s what my contract says, that was my agreement with the board, and that is my preference.’

Last month, Trian launched a proxy fight with Disney, pushing for Peltz to gain a seat on the company’s board of directors.

At the time, the firm said it owned about 9.4million shares valued at about $900million, which it accumulated several months prior.

Peltz had previously taken a critical stance against Disney’s $71billion acquisition of Fox in 2019, as well as its failed succession planning that resulted in the ousting of Bob Chapek and second reign of Iger.

During the remainder of Iger’s tenure, he will be responsible for crafting a more solid succession plan than the one which left Chapek in place only to oversee a period of turbulence for the company.

‘We thought we made the right decision when we chose Bob [Chapek] in 2020. The board decided in November he wasn’t the right person for the job and made a change,’ Iger said, declining to comment further.

Trian Fund Management founder Nelson Peltz said he is done with his fight to gain a seat on Disney's board of directors

Trian Fund Management founder Nelson Peltz said he is done with his fight to gain a seat on Disney's board of directors

Trian Fund Management founder Nelson Peltz said he is done with his fight to gain a seat on Disney’s board of directors

He did add that a major focus of the company at the moment is profitability for the company’s streaming division – one aspect of what Peltz’s campaign was based upon.

The 7,000 aforementioned job cuts are designed to save the company as much as $5.5 billion.

‘We’re still losing money on streaming,’ Iger said Thursday. ‘We need to turn that around.’ He is hoping for profitability by 2024.

The company’s recent streaming service price hike likely led to the loss of about 2.4 million Disney+ customers.

Iger also said the company will focus on leaning into fan-favorite franchises that have been massive commercial successes, like Frozen and Toy Story, for which sequels are in the pipeline.

Peltz said via letter to Disney shareholders last month: ‘For a company with so many advantages – unparalleled consumer loyalty and access, valuable intellectual property, renowned brands, an enviable library of content and a talented and engaged workforce – it is disappointing and simply unacceptable that shareholders have suffered so much.

Peltz has explained that is generally turned off by virtue-signaling and culture-shaping efforts from companies and that he’s more interested in operations and cash.

Source: | This article originally belongs to Dailymail.co.uk

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