After scoring a four-yard touchdown in the late third quarter to give the Eagles a 28-17 lead, Brown tossed the ball to fellow wide out DeVonta Smith before the duo ran towards the goal post.
Smith then lobbed the ball up to Brown as he jumped into the air and caught it as if performing an alley-oop on the basketball court.
After tossing up the ball up to Brown, Smith ran with his arms out to seemingly recreate the iconic celebration made famous by Dwayne Wade and LeBron James back when the two NBA stars teamed together on the Miami Heat in 2010.
The one notable difference between the two alley-oops was that Brown did not actually dunk the ball through the goal post and instead faked a layup before releasing his grip on the ball in order to avoid punishment.
A.J. Brown and DeVonta Smith broke out a new iconic celebration after a touchdown vs Dallas
The duo of Eagles WRs performed the iconic alley-oop of Dwayne Wade and LeBron James
Brown and Smith both recorded receiving touchdowns during the win against the Cowboys
Had Brown finished the alley-oop he would have risked drawing a penalty and potential fine for the celebration.
The NFL determines that dunking the ball through the goalposts and using a prop in a celebration could be determined as unsportsmanlike conduct due to the risk of dislodging the goal post and delaying the game while it is reset.
Brown finished the game with seven catches for 66 yards to go along with the touchdowns.
So far this season Brown has 60 receptions, 939 yards, and five receiving touchdowns. He sits second in the NFL in receiving yards behind only Miami Dolphins wide out Tyreek Hill.
Smith on the other hand had three catches for 51 yards and a touchdown.
For the entire season he has 57 catches for 482 yards and three touchdowns.