An ad campaign announcing the range, and its suggestive paint names, has also been released highlighting the new range.A bright red, named “Ruined Cri
An ad campaign announcing the range, and its suggestive paint names, has also been released highlighting the new range.
A bright red, named “Ruined Crimson”, is a match for a cancerous throat, while “Dark Foot” coincides with the purple-ish shades seen on a decaying foot, where a smoker has lost a toe.
Created by nicotine pouch brand ZYN, the paint range is designed to encourage Brits to ditch cigarettes for reduced-risk alternatives.
The other shades available include “Canine”, inspired by yellow stained teeth, “Toked Roll-up”, which takes its cue from a discoloured larynx, “Slow Breath” and “Noir Lung”, which are both reminiscent of an infected lung.
Using colour-match technology, 20 packets of cigarettes available in the UK were scanned to find the most bold and bizarre shades found as a result of smoking.
In a stylish 60-second second trailer for the home paint range, with a nod to familiar premium paint brand campaigns, brushes drip and cans are shown pouring daubs of colour against a sleek white background.
As the enticing trailer comes to an end, viewers are invited to get their hands on “The Killer Collection”, which is available for a limited time.
ZYN nicotine pouches contain 99 percent less toxicants than a cigarette, and are a tobacco-free, smoke-free, stain-free, and smell-free alternative for nicotine users.
UK country manager, Darren Griffin, said: “We hope that the Killer Collection can shine a light on the irreparable damage smoking can cause your “forever home” – your body.
“Our main aim is to entice smokers to find less harmful alternatives, and hope we are contributing to the conversation on the many options that exist for smokers who want to continue with nicotine, but are fed up with smoking.
“Together we will advance smoke-free 2030.”
The Killer Collection is available for a limited time, and can be requested free of charge by emailing [email protected] with your name, address, and preferred paint colour.
Source: | This article first appeared on Express.co.uk