Retailers across the US are selling out of White Claw hard seltzer, leaving disappointed customers little to do but complain on social media.
The fruity, alcoholic seltzer drink quickly became a runway hit this year, with many naming it the unofficial drink of Summer 2019 — but its soaring popularity has outpaced production, leaving shelves empty and hard seltzer lovers crushed.
While many are venting their frustration on Twitter, a company spokesperson promised Business Insider that they’re doing the best they can to get cans in the hands of fans.
Oh no! White Claw hard seltzer became the unofficial drink of summer this year. However, it has proven so popular that many retailers are selling out
‘An employee at total wine told me there’s a shortage of white claws due to production issues and ya girl just wants a mango white claw!’ wrote one upset customer.
‘I’m so tired of all the local markets being out of @WhiteClaw. There is seriously a white claw shortage in La Crescenta. come on mannnn, just trying to get my claw on,’ tweeted another.
A woman in Las Vegas wrote that she tried seven stores without luck, while a woman suffering through the shortage in Los Angeles begged, ‘send help.’
‘Why must you always be sold out everywhere,’ asked one heartbroken woman.
A Pennsylvania woman said she was ‘crying’ over the shortage, while people in West Virginia, Tennessee, New Jersey, and Florida also reported the problem.
‘LM White Claw Shortage Threat Level has been raised to a Level 4: SEVERE. Please proceed with caution when entering your local liquor & grocery stores,’ one woman joked, adding a picture of a nearly-empty store.
So sad: Die-hard fans are taking to Twitter to complain about being unable to find the drink in stores
Several people have compared the craze to Popeyes’ sold-out chicken sandwich.
‘My distributor says all the White Claw is sold out. Like that sandwich,’ quipped one person.
Business Insider also talked to owners and employees of several liquor stores across the country about the shortage.
A liquor store manager in Texas added that no matter how much they get in, it’s gone in days.
One Montauk, New York owner said they can sell 100 cases in a weekend — so when White Claw doesn’t have the product to restock their shelves, they’re forced to tell quite a few customers they can’t have what they want.
That’s a big problem facing stores: It’s not that the White Claw flies off the shelves, but when they try to order more, they can’t get it.
Overdrive: A spokesperson for the brand promised that they’re working to ‘increase supply given the rapid growth’ in popularity
Because there is not enough to go around, some distributors are rationing out cases, limiting how many each store can get.
Sometimes, it’s half as much as they can sell.
Sanjiv Gajiwala, the senior vice president of marketing at White Claw, explained that the demand grew faster than they were able to meet it, but they’re doing their best to catch up.
‘We are working around the clock to increase supply given the rapid growth in consumer demand,’ he said.
‘In the meantime, we have been allocating product to our distributor partners to keep all markets in stock the best we can and will continue to do so until we get back to our normal safety stock position.’