Blake Lively decided to capitalize on recent news when she released a new commercial parodying Gwyneth Paltrow's widely publicized ski trial on Tuesda
The 35-year-old actress’s video features Dr. Irving Scher, who will be familiar to eagle-eyed viewers of the Utah trial thanks to his intriguing defense of Paltrow.
In the trial, he drew out a stick-figure diagram on a dry erase board to illustrate the actress’s version of events.
For Blake’s new ad, which promotes her non-alcoholic mixer Betty Buzz, he pokes fun at himself by recreating his testimony with comical stick figures to describe the drink’s fruity flavors.
The clip opens with an unseen female narrator saying: ‘Is it true that Betty Buzz is the most bubbly sparkling beverage in the world? To find out we asked an expert witness.’
Familiar face: Blake Lively got Dr. Irving Scher, a stand-out from Gwyneth Paltrow’s Utah ski trial, to appear in her new Betty Buzz ad, released Tuesday
In the news: Scher testified as an expert witness for Paltrow, who was sued by retired optometrist Terry Sanderson after he claimed she committed a hit-and-run ski crash; seen March 21 in Park City, Utah
Staying busy: Lively’s ad comes just after she starred in another promo for National Gin & Tonic Day on April 9; seen in February 2022 in NYC
In place of the slightly more abstract drawings Scher used at Paltrow’s trial, he now had smiling stick figures on the white board, each of which was chugging a Betty Buzz bottle.
‘See, when you look at a person drinking Betty Buzz meyer lemon sodas, they have a smile on their face,’ he said, adding an arrow pointing at the figure’s simple face.
The ad got sillier as he continued: ‘Another person drinks sparkling grapefruit buzz and says out loud, “Mmm! Betty Buzz tastes great.”‘
Then he reached down to draw a line down to where the stick figure’s stomach would have been, which he circled.
‘And of course in both cases, the Betty Buzz goes down into their stomachs here, which is consistent with the laws of physics and Newton’s laws,’ he deadpanned.
The line referenced one of his buzzier statements from the ski trial, in which he declared that ‘Paltrow’s version is consistent with the laws of physics.’
To match the vibe of the trial footage, the commercial appeared to have lower-quality digital footage than one might expect in a slick ad.
The humorous clip ended with a closeup of the Betty Buzz drinks and a hyperbolic summary from the narrator.
‘Case closed! Betty Buzz is probably scientifically the best sparkling beverage in the world,’ she said quickly.
Weighing in: Scher testified at the trial that ‘Paltrow’s version [of the crash] is consistent with the laws of physics; seen March 28 with his white board
Having a laugh: Scher appeared to have created new, comical stick figures who were all drinking Betty Buzz bottles
Taking it seriously: ‘And of course in both cases, the Betty Buzz goes down into their stomachs here, which is consistent with the laws of physics and Newton’s laws,’ he deadpanned
Putting words in his mouth: Scher objected after the narrator claimed he had said that ‘Betty Buzz is probably scientifically the best sparkling beverage in the world’
But then Scher piped up. ‘I didn’t necessarily say that,’ he protested.
‘You did, and you also said, “Case closed.” Thank you, Dr. Scher,’ she concluded.
But he wanted to have the last word. ‘No, you said that,’ he shot back.
‘What’s happening right now?’ he asked in confused voiceover before the commercial came to a close.
Blake was parodying the case in Utah in which retired optometrist Terry Sanderson sued Gwyneth Paltrow over a ski collision in 2016.
Sanderson originally sued Paltrow in 2019, though the ongoing coronavirus pandemic slowed the suit down to a crawl until he and the Royal Tenenbaums star finally duked it out in court.
The collision took place on February 26, 2016, at Flagstaff Mountain. The location is part of the Deer Valley Resort, located near Park City, which is a popular skiing destination and the home of the Sundance Film Festival.
The medical professional claimed that Paltrow had collided with him on a beginner ski course that day, and he later sued her for $300,000 in damages.
Sanderson claimed that Paltrow had been skiing wildly and too quickly and struck him from behind, allegedly causing ‘permanent traumatic brain injury, four broken ribs, pain, suffering, loss of enjoyment of life, emotional distress and disfigurement.’
He also claimed that she had left him and skied away without summoning medical help.
Having fun with it: Blake was parodying the case in Utah in which the retired optometrist Terry Sanderson (L) sued Gwyneth Paltrow over a ski collision from 2016; seen March 30
Teetotaler: Blake isn’t a drinker, but she founded Betty Buzz after spending plenty of time mixing cocktails for her husband Ryan Reynolds, who owns a stake in Aviation Gin
However, Paltrow countersued and claimed that it was Sanderson who had run into her from behind.
She only requested a symbolic amount of $1, which the jury granted her, though Sanderson was also on the hook for her attorney fees, which are likely in the six figures.
Lively’s new ad comes not long after she starred in another clip for her Betty Buzz brand to celebrate National Gin & Tonic Day on April 9.
On the brand’s website, she states that she is not a drinker — even though her husband Ryan Reynolds owns a stake in Aviation Gin and is the regular spokesman for the drink.