Travis Kelce has seen his profile soar after Taylor Swift was seen supporting him when his team Kansas City Chiefs took on the Chicago Bears
The American footballer, 33, and the singer, 33, are reportedly dating and were seen in public for the first time this weekend, after spending time together under the radar for months.
Within 24 hours, Travis had gained 300,000+ social media followers, seen a 400% increase in merchandise sales and had his jersey hit the top five best-selling in the NFL.
Fans have called it the ‘Taylor Swift effect’ as Swifties showed their support to the songstress. Travis now boasts a staggering 3.1million followers and counting.
Sports and business investor Joe Pompliano wrote on X – formerly known as Twitter: ‘Travis Kelce has had a busy 24 hours: 7 catches for 69 yards and a TD, gained 300,000+ social media followers, 400% increase in the NFL, Top 5 selling jersey in the NFL. That’s the Taylor Swift effect.’
That’s the Swift effect! Travis Kelce has seen his profile soar after his new ‘girlfriend’ Taylor Swift was seen supporting him when his team Kansas City Chiefs took on the Chicago Bears
The American footballer, 33, and the singer, 33, have been spending time together under the radar for months according to reports, with Taylor pictured at his game on Sunday
Rise: Within 24 hours, Travis had gained 300,000+ social media followers. He now has 3.1million followers and counting
Wow! According to Fanatics, sales of Kelsey’s No 87 jersey for the Chiefs saw a 400% spike in sales
According to Fanatics, via TMZ, sales of Kelsey’s No 87 jersey for the Chiefs saw a massive rise in sales from Sunday afternoon.
‘Yesterday, Travis Kelce was one of the top 5 selling NFL players and saw a nearly 400% spike in sales throughout the Fanatics network of sites,’ a Fanatics spokesperson told TMZ Sports.
A limited edition red replica Kelce jersey on the NFL Shop website will cost fans $175, while a standard ‘player game jersey’ costs fans $130.
Fortunately for the Swifties, the NFL website is doing 90-day returns – so if it ends up being a short-lived romance between the two, they will likely be able to get their money back.
Fans couldn’t believe the singer’s influence. One wrote: ‘That’s insane a 400%+ increase in sales. Swift fans support hard.’
‘That Swift effect is crazy’ and ‘Ending up in that break-up song just may be worth all this now’.
‘That’s the Taylor Swift effect indeed. What can she say?’
Kelce turned on the style with Taylor watching on, scoring a touchdown as the Chiefs recorded an impressive 41-10 win over the Bears.
It’s not clear exactly when exactly the two began seeing each other in person, but Travis hinted romance was on the cards when he revealed on his New Heights podcast in July he had hoped to introduce himself to Taylor when he attended one of her Eras Tour stops.
‘I wanted to give Taylor Swift [a bracelet] with my number on it,’ the tight end shared, but he learned that the singer’s devotion to putting on the best performance possible made it impossible to chat with her.
Impressed: Joe Pompliano wrote on X – formerly known as Twitter: ‘Travis Kelce has had a busy 24 hours: 7 catches for 69 yards and a TD, gained 300,000+ social media followers’
Amazed: Fans couldn’t believe the singer’s influence. One wrote: ‘That’s insane a 400%+ increase in sales. Swift fans support hard’. ‘That Swift effect is crazy’
‘I was disappointed that she doesn’t talk before or after her shows because she has to save her voice for the 44 songs that she sings, so I was a little b**t-hurt I didn’t get to hand her one of the bracelets I made for her,’ he said.
Taylor amped up the budding courtship at Sunday’s game when she arrived alone — aside from her usual bodyguards — to cheer on Travis from a box.
Sources have stressed the two are not ‘officially’ dating.
Taylor is on a break from her Eras Tour, which resumes November 9 in Buenos Aires, Argentina.
Another sign that Taylor the Kansas City Chiefs star are growing closer was that she met his parents at Sunday’s game.
The hitmaker could be seen cheering on Travis while standing next to his mother Donna, and Travis’ father Ed was also in attendance.
Supportive: The Shake It Off singer gave fans thumbs up as she watched Travis longside his mother Donna
Is Taylor here? One Kansas City fan brought a sign referring to the budding romance to Sunday’s game
Although Taylor and Travis appeared to keep the PDA to a minimum while heading to the Prime Social Rooftop in Kansas City after the game on Sunday, eyewitnesses spotted them holding hands once they were inside the restaurant
The PDA escalated when Taylor reportedly sat on the football players lap at one point.
The dinner was only somewhat private, as Travis’ family, including his mother Donna, also showed up, and some of his teammates dropped by as well.
An eyewitness previously told Entertainment Tonight it was Travis who had bought out the restaurant for the afterparty.
‘Taylor arrived, wearing a denim dress, and was seen snacking, having some cocktails and dancing alongside Travis,’ they said.
Another diner told ET restaurant staff told them there would be a ‘hard close’ at 8 p.m., and the wait staff handed out to-go boxes ahead of the deadline while letting them know that they would need to leave the premises before that time.
However, they were offered free drinks at the restaurant’s sister venue to cut down on the inconvenience.
Although some of the patrons apparently asked if the closure was related to Travis and Taylor, the staff reportedly were stiff-lipped.
Taylor split from her long-time partner Joe Alwyn in April after six years together.
She had a brief romance with The 1975’s Matty Healy but they parted ways in June.