The marketing firm behind Bud Light’s catastrophic link-up with transgender influencer Dylan Mulvaney has fired more than a dozen employees days after bragging about a lavish trip to Cannes.

Captiv8 jetted off to the Cannes-Lions film festival in June with members of staff on the bespoke private jet.

The California-based firm bragged about the experience using La Compagnie, a business class-only airline whose plane they booked in its entirety, before they canned 13 of their workers on July 5.

One employee branded CEO Krishna Subramanian as ‘tone deaf’ to the New York Post, adding that those who were fired made up around five percent of the 200 employees at the company.

Subramanian boasted about the trip during a company-wide Zoom meeting and showed off pictures and videos of the luxury trip.

Captiv8 jetted off to the Cannes-Lions film festival in June with members of staff  and CEO Krishna Subramanian on the bespoke private jet

Captiv8 jetted off to the Cannes-Lions film festival in June with members of staff  and CEO Krishna Subramanian on the bespoke private jet

Social media posts show members of staff and Subramanian enjoying parties on yachts, drinking champagne and cocktails around a pool and partying in villas in the South of France.

The team-up with MasterCard and Rolling Stone saw them bragging across social media, with Subramanian posting several clips and pictures on his own page. 

One current employee said: ‘They said they were investing in the future of the company and building relationships. 

‘Maybe they could have saved jobs instead of blowing all of this money in Cannes.’

Another who got fired told the Post: ‘The timing was terrible. You wouldn’t expect to be laid off after such an extravagant trip.’

‘If you get more business in Cannes then you don’t downsize and cut your manpower.’

Subramanian reportedly told remaining staffers on another call following the cull that the ad agency was ‘examining budgets’ and ‘evaluating finances.’

The company was founded by millionaire Subramanian in 2015, and has worked with McDonald’s, Disney, Toyota, Nordstrom, Macy’s and OceanSpray.

In a statement they said the layoffs represent less than five percent of the employee base, adding that they are ‘actively hiring for a range of roles.’

The California-based firm bragged about the experience using La Compagnie before they canned 13 of their workers on July 5

The California-based firm bragged about the experience using La Compagnie before they canned 13 of their workers on July 5

Social media posts show members of staff and Subramanian enjoying parties on yachts, drinking champagne and cocktails around a pool and partying in villas in the South of France

Social media posts show members of staff and Subramanian enjoying parties on yachts, drinking champagne and cocktails around a pool and partying in villas in the South of France

The Bud Light can featuring Dylan Mulvaney's face

Dylan Mulvaney

Mulvaney worked with Bud Light in April as part of their March Madness campaign and was gifted a can of the light beer with her face on it – which sparked outrage

One employee branded CEO Krishna Subramanian as 'tone deaf' , adding that those who were fired made up around five percent of the 200 employees at the company

One employee branded CEO Krishna Subramanian as ‘tone deaf’ , adding that those who were fired made up around five percent of the 200 employees at the company

The team up with MasterCard and Rolling Stone saw them bragging across social media, with Subramanian posting several clips and pictures on his own page

The team up with MasterCard and Rolling Stone saw them bragging across social media, with Subramanian posting several clips and pictures on his own page

Subramanian boasted about the trip during a company-wide Zoom meeting and showed off pictures and videos of the luxury trip

Passengers grinned as they tucked into the free booze

Subramanian boasted about the trip during a company-wide Zoom meeting and showed off pictures and videos of the luxury trip

A Captiv8 spokesman said: ‘We assess the productivity of our employees with regular cadence and these layoffs were part of a continuous strategy that ensures our continued success.

‘We want to emphasize that these decisions, which were not made lightly, were driven by a strategic assessment of our team with our business priorities in mind, and not by financial challenges.’

Subramanian reportedly told remaining staffers on another call following the cull that the ad agency was 'examining budgets'

Subramanian reportedly told remaining staffers on another call following the cull that the ad agency was ‘examining budgets’

The company said the junket was ‘paid for in tandem with our brand partners and clients, having no impact on the company’s overall bottom line’, as well as being a ‘meaningful business development lever for Captiv8.’

Attendees of the event were gifted bags with skin and beauty products, designer sunglasses, free booze and personalized luggage tags.

Subramanian has previously touted himself as an ‘expert on influencer marketing’ in a series of interviews in the mainstream media – before the Bud Light disaster.

Bud Light has previously pointed the finger at a ‘third party’ marketing company for the blunder, but remained tight-lipped when asked to identify them.

Captiv8 was reportedly put into ‘panic mode’ after the huge backlash, but has never publicly commented on the collaboration.

Subramanian has previously touted himself as an 'expert on influencer marketing' in a series of interviews in the mainstream media – before the Bud Light disaster

Subramanian has previously touted himself as an ‘expert on influencer marketing’ in a series of interviews in the mainstream media – before the Bud Light disaster

Attendees of the event were gifted bags with skin and beauty products, designer sunglasses, free booze and personalized luggage tags

Attendees of the event were gifted bags with skin and beauty products, designer sunglasses, free booze and personalized luggage tags

One current employee said: 'They said they were investing in the future of the company and building relationships'

One current employee said: ‘They said they were investing in the future of the company and building relationships’

Mulvaney made the announcement herself on Instagram during the beer company's promotional event for the NCAA March Madness tournament

In one bizarre portion of the video she was seen in the bath with a beer

The 26-yea-old transgender activist announced the partnership in a series of videos that included the hashtag ‘#budlightpartner’, and captions that touted the cans bearing her face as her ‘most prized possession’ 

Anheuser-Busch, Bud Light’s parent company, has lost a whopping $390 million in US sales in the wake of its partnership with Mulvaney, 26.

Modelo Especial has since officially triumphed over Bud Light as America’s best-selling beer, with data showing that sales continue to slump – as volumes were also down 26.7 percent.

The Mexican lager trounced Bud Light in off-premise beer sales in May, June and July, holding a 9.1 share for the past four weeks as Bud Light slipped to a 7 share, according to NIQ data.

The world’s largest brewer blamed the ‘volume decline’ of Bud Light for the drop in revenue in its second quarter – with figures showing that total US revenue dropped by 10.5 percent in the April-to-June period compared to a year earlier.

In a recent statement the company announced that sales to US retailers had plunged 14 percent, adding that it had been ‘underperforming the industry.’ This was a direct result of the controversy that erupted after the tie-in with Mulvaney.

Bud Light volumes were also down 26.7% as it struggles to put the public relations disaster of partnering with prominent transgender influencer Mulvaney behind it

Bud Light volumes were also down 26.7% as it struggles to put the public relations disaster of partnering with prominent transgender influencer Mulvaney behind it

Anheuser-Busch profits plummeted after the initial scandal. In total, the company is down $40billion

Anheuser-Busch profits plummeted after the initial scandal. In total, the company is down $40billion 

Alissa Heinerscheid, the brand's vice president of marketing, took a leave of absence following the controversy

Daniel Blake, who is the vice president for Anheuser-Busch's mainstream brands also stepped back from his job

Anheuser-Busch InBev placed two executives responsible for the Captiv8-presided partnership— Alissa Heinerscheid, the vice president of marketing, and her boss, Daniel Blake — on leave in April. 

Bud Light teamed up with Mulvaney in April as part of March Madness, and gifted her a personalized can which sparked a massive backlash and outrage across the country.

The can was gifted to Mulvaney to celebrate 365 days of ‘being a girl,’ the phrase she uses to describe her transition from male to female.

Amongst the ongoing issues, Anheuser-Busch forced two of its top executives to take a ‘leave of absence’ following the major marketing blunder.

There were claims that both executives had finally been fired over the fiasco – something which the company deny.

VP of marketing Alissa Heinerscheid, 39, and VP for Mainstream Brands Daniel Blake, 34, both took a voluntary leave of absence following the backlash.

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