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Australia’s favourite instant noodles have a new look in an effort to reduce the amount of plastic used in its packaging.
Nestle announced the launch of Maggi Mug Noodles, which are designed to go straight into a standard at-home mug.
The latest product comes in a small cardboard box rather than plastic cup, reducing plastic packaging by 83 per cent.
The original $2.50 Maggi noodles will still be available in the plastic cup for those looking for an on-the-go treat.
Nestle announced the launch of Maggi Mug Noodles, which are designed to go straight into a standard at-home mug. The latest product comes in a small cardboard box rather than plastic cup, reducing plastic packaging by 83 per cent
The Maggi Mug Noodles have already hit the shelves at Coles and Woolworths for $6 for a pack of four. Two flavours are available for shoppers to choose from – chicken or beef.
Monique Koning, Nestlé Head of Marketing – Foods, said: ‘We know many of our consumers enjoy eating instant noodles in a cup at home – so we have re-thought the cup.’
‘The Maggi team is proud to be at the forefront of reducing plastic packaging in the instant noodle category. This is only the beginning of our journey.’
Both Maggi Mug Noodles and Maggi 2-Minute Chicken and Beef Noodles are also wrapped in 50 per cent recycled plastic – saving enough plastic to cover over 400 football fields a year.
The original $2.50 Maggi noodles will still be available in the plastic cup format for those looking for an on-the-go instant noodle treat
Nestle, the company that owns Maggi, announced last week Allen’s lollies will also have its packaging overhauled.
Allen’s will tweak the packaging for its lollies and replace the signature red shiny bags with a matte finish and new designs.
Multi-national food and drink conglomerate Nestle, which owns the lolly brand, revealed the change would be made as the company gets tough on plastic.
The change will mean 21 per cent less plastic will be used in the bags, which equates to about 58 tonnes a year.
The new packaging will be found on fan-favourites such as Snakes Alive, Killer Pythons and Party Mix.
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Post source: Daily mail
