Huge changes to more than 700 Coles stores: Here’s what you need to know

HomeCelebrity

Huge changes to more than 700 Coles stores: Here’s what you need to know

Coles Express petrol stations are about to become a thing of the past after the supermarket giant sold its fuel and convenience stores for $300m.

Pope Francis accepts resignation of Polish bishop after his diocese was rocked by priest’s gay orgy sex party that saw man overdose on erectile dysfunction pills
Russian ‘assassin’ who killed Putin blogger thought she was auditioning for a Ukraine journalism job
Why this photo of electric charges on a Sydney street has divided drivers

Coles Express petrol stations are about to become a thing of the past after the supermarket giant sold its fuel and convenience stores for $300m. 

More than 700 servos across Australia will be rebranded after the retailer announced an agreement with petrol and diesel supplier Viva Energy earlier this year. 

Viva Energy – a long-term partner of Coles which supplies fuel from its Geelong refinery – recently brought Coles Express petrol stations from the supermarket giant.

Viva can continue to use the Coles Express name until 2026 under the sale agreement with the supermarket giant,

But the Coles Express is expected to disappear within two years by the end of 2025 as outlets begin rebranding transition to ‘Reddy Express’. 

The Coles name currently displayed in white on a bright red background, will be replaced with the name ‘Reddy’ in the same colours.

The Shell name will still be prominently displayed at the stations, and the fuel in the pumps will remain Shell-branded under a long-term brand licence agreement through to 2029.

Customers will still be able to earn Flybuys points and receive the 4 cents per litre Coles docket discount.

Reddy Express outlets will also stock Coles products for customers’ convenience.

‘Consistency and familiarity are critical to reassure our customers that they will continue to receive the same great service, offers, loyalty and rewards as they enjoy today,’ Viva Energy convenience and mobility head Jevan Bouzo said. 

More rebranding changes are on the way with Viva Energy in the process of acquiring convenience store brand On The Run (OTR) whi.

 OTR is a retailer prominently based in South Australia and Victoria and often includes fast food concession such as Subway, Hungry Jack’s and Guzamn Y Gomez.

Around 710 Coles Express service stations across Australia will soon be rebranded

Around 710 Coles Express service stations across Australia will soon be rebranded  

Mr Bouzo said Coles Express sites would rebrand to Reddy until the OTR acquisition was approved when all stores would be turned into OTR-branded stores.

He hinted that some Coles Express sites could be transformed into OTR stores right away.

‘The transition of the Coles Express business over to Viva Energy has gone very well and the rebranding of these sites now to Reddy Express is the next step while we await the approval process of the OTR acquisition’ Mr Bouzo said.

 ‘This is an important part of our journey to become an integrated fuel and convenience business. We are well on the way and I know our customers are going to love what we have in store for them in the future.’

Source: | This article originally belongs to Dailymail.co.uk

COMMENTS

WORDPRESS: 0
    DISQUS: