Menstrual cup campaign enlightens nearly 100,000 women in India

In a first of its kind campaign, online influencers have created a large-scale awareness on modern methods of menstrual hygiene management (MHM).

The Fix Your Periods campaign executed by Everteen, a feminine hygiene products brand owned by Wet and Dry Personal Care, was supported by the Women Health Organization (WoHO), Indian Medical Academy for Preventive Health (IMAPH) and HEAL Foundation.

Talking about the initiatives taken by Everteen towards the menstrual hygiene in India, CEO of Wet and DryPersonalCare Hariom Tyagi said: “As the complete feminine hygiene expert, Everteen has continually taken leadership to create awareness on menstrual and feminine hygiene over the years. Since 2014, our Everteen Menstrual Hygiene Surveys have mapped emerging trends and preferences of Indian women.”

“We are also one of the participating members of the global Menstrual Hygiene Day held annually with the support of UNICEF, USAID, and other organisations,” continued Tyagi, whose digital campaign witnessed traffic from around a million women.

All those who participated in the digital initiative was able to resolve many of their issues related to the use of the menstrual cups in their preferable regional languages.

Highlighting the role of video-based learning in creating awareness through the Fix Your Periods campaign, Tyagi said: “Creating awareness on complete feminine hygiene is the need of the hour, and video-based education has emerged as one of the most effective means for it.”

The campaign helped the organisers to track down that as many as 20 per cent of the girls were unaware that menstrual cups give them the freedom to pursue outdoor activities with ease.

And another 8 per cent of the women did not know that menstrual cups created a vacuum seal that provided them leak-proocupf protection during periods.

Thereafter, the social media influencers helped the girls to understand the details, such as how to choose the right size of the menstrual cup, how to insert and remove the menstrual cup, different types of folds, do’s and don’ts and things to keep in mind while choosing the right menstrual cup.

The campaign busted myths and helped create awareness on a growing body of medical research that is in line with the huge popularity of this menstrual hygiene method.

Published: September 24, 2019 8:33 am

/**/

Menstrual cup campaign enlightens nearly 100,000 women in India

Up next

Scientists discover world’s first blood incubator

Author

shalw

Tags

Leave a Reply Cancel reply

Scottish offshoot of Just Stop Oil use concrete and glue to stick themselves to road outside oil terminal as they target Scottish refinery in yet ANOTHER stunt

UEA researchers launch new project to 3D print ventilator parts and masks

Camilla reveals how she keeps marriage with Charles solid in fascinating look at her royal life

Drone destroys Russian landing ship supplying anti-aircraft missiles to troops on Snake Island

Close Putin ally Dmitry Medvedev declares Russia will invade more of Ukraine as Vladimir marks anniversary of his illegal annexation of Ukrainian territories

Democrat under investigation for pulling FIRE ALARM to try and delay vote to avoid a shutdown – as Republicans finally pass bill to keep the government funded for 45 days in 11th hour scramble – and Kevin McCarthy tells his critics ‘bring it’

TOM LEONARD: Dianne Feinstein was an unrivaled female trailblazer – how shameful that cynical, self-serving Democrats who insisted on propping her up for so long tarnished her sparkling legacy

Apple admits software bug problems after some users report the new iPhone 15 overheats so badly it can’t be touched

Menstrual cup campaign enlightens nearly 100,000 women in India

Up next

Author

shalw

Tags

Leave a Reply Cancel reply

You May Also Like