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Coles has come under fire for supposedly changing the recipe to its homebrand ice cream – but shoppers have jumped to conclusions too soon. 

The supermarket giant sells 2L and 4L tubs of Simply Vanilla and Simply Neapolitan ‘frozen flavoured dessert’ rather than ‘ice cream’. 

After noticing the difference, customers unleashed their rage online with one shopper ditching a whole tub in the bin.

However, Daily Mail Australia understands there has simply been a change in packaging, not a change in recipe. 

For at least the last five years the product has been referred to as ‘vanilla flavoured ice dessert’ and not ‘ice cream’ and was packaged in a blue tub. 

Now the tub has been changed to cream. The ‘New Recipe’ logo also highlights a factory change – the company had to move production due to the Lismore floods.

Old packaging: Previously the Coles homebrand product was called a 'vanilla flavoured dessert'

Old packaging: Previously the Coles homebrand product was called a ‘vanilla flavoured dessert’

New packaging: Now the name and packaging has been changed to 'flavoured frozen dessert'

New packaging: Now the name and packaging has been changed to ‘flavoured frozen dessert’ 

On Reddit many were quick to assume the homebrand product name had to be changed for legal reasons.  

According to the Australia and New Zealand Food Standards Code, ice cream must contain no less than 100g/kilo of milk fat and 168g/litre of food solids.

However, specific amount used isn’t disclosed to customers on the nutrition label. The product also has a 2.5 star rating and contains 9.7g of sugar per serving size of 46g. 

Other ingredients include skimmed milk concentrate, maltodextrin (wheat), cream, and milk fat.

‘It’s “flavoured frozen dessert”. I assume they can’t call it ice cream anymore since the first ingredient is water,’ one customer wrote on Reddit

‘As a lifelong cheap ice cream eater, this stuff is not fit for human consumption. Here pictured in the bin, where it belongs.’ 

Another customer also spotted the change and shared his opinion on TikTok.  

‘You may have noticed that Coles is no longer selling ice cream, instead it’s called a frozen flavoured dessert. Why? Because it no longer meets the legal definition of what ice cream is,’ Dylan said in the video. 

On Reddit many were quick to assume the homebrand product name had to be changed for legal reasons

On Reddit many were quick to assume the homebrand product name had to be changed for legal reasons

Dylan said if he was to guess, sugar was most likely more prevalent than water in the dessert.  

‘Which means this thing is mostly sugar,’ he said. 

‘Oddly enough there is nothing stopping Coles from branding this frozen flavoured dessert a gelato. Gelato doesn’t have a standard definition in Australia, and surprisingly it’s not protected by European Union regulations.’ 

On Reddit customers were outraged by the news and shared their frustrations.  

‘The first ingredient is actually sugar – but to avoid that they have used two different types of sugar – so now water is the main ingredient,’ one person wrote. 

‘The loop holes they find are miraculous  it’s f****** insane,’ another said. 

A third added: ‘Only decent ice cream is Bulla only one that uses cream as its main ingredient.’

‘It’s a common “trick” used. Things like muesli bars, biscuits and cereal do it all the time. It makes it look healthy,’ someone else wrote. 

A Coles spokesperson told Daily Mail Australia: ‘We are delighted that production of one of our much loved dessert products has returned to the original facility after it was disrupted by the Lismore floods.

‘Dessert lovers can rest assured that this product still has the same great taste they know and love.’ 



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Post source: Daily mail

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